Why should you invest in a professional logo design?

Find out the top reasons why it is important to invest in a professional logo design.

I get it- you have someone who agreed to make you a logo for cheap, and you’re starting a business so saving money anywhere you can is a plus. However, your logo design is NOT the place to cut corners. Why not?

Think about it…

A logo is the most recognizable part of a business. The Apple logo, the Twitter bird, and McDonald’s yellow ‘M’ are three examples where the logos are instantly identified. There is no doubt which businesses these logos represent, even if you have never been a customer.

A logo is a key component in your company brand, so you want to make sure your logo is done right. Investing in a professional logo design is important for several reasons, and can be the difference between getting phased out and having instant success. Time is money, and you want to make sure you put the effort into getting a professional logo design by Madeleine Romano from the start.

First impressions are key in any business, and having a great logo is no different.

Research show that customers make a decision on a business in a fraction of a second of their first encounter. A well-designed logo is enough to grab the interest of a potential customer, as your logo and company name are often the first thing a customer sees. The color, text, and style of a logo all play a role in how your business is perceived, so hiring professional graphic designer Madeleine Romano will make sure that it effectively represents who you are and what you offer. With the help of a professional, the key messages of your business will be transformed into a visually-appealing icon to grab people’s attention and capture your brand. First impressions are vital in the business world, so make yours count with a professional logo design by graphic designer Madeleine Romano.

Your logo should be professionally built with concept and strategy.

Professional graphic designers are trained to strategically create a logo to represent your company. The overall goal of a logo design is to create a logo that lasts through the years, is effective in your company brand, and is recognizable to customers. If you are using someone who isn’t a qualified designer, it is unlikely that your logo will meet the necessary criteria, and you may not be fully on board with your logo design because of it. A logo designed by an experienced designer that has had success with other logo designs is a great way to ensure your own company’s success.

Your logo design creates an identity for your business and your brand.

A great logo design is essential for your business because it is the foundation to building your entire company brand. A logo is not the company brand itself, but it plays a large role in giving your brand its identity. Once you have a logo you are happy with, you can move on to business cards, marketing materials, and branded literature with a cohesive design stemming from your logo. Having everything tie together around the logo will set you up for success with all aspects of your company brand, and the consistency of your brand will make your company more recognizable.

Make sure your logo projects a professional image.

To guarantee a professional logo design, you want to hire someone who excels at creative thinking and turning ideas to a visual form. Logo styles range from abstract marks to emblems, letter marks, icons, and word marks, and your professional designer can help you determine which is best based on your business goals. An effective logo will reflect your key colors, fonts, and overall company brand image into one visual form that your business can use everywhere. It isn’t easy to create a well-designed logo, so make sure to put your company logo into the hands of a professional.

A professional logo design comes with every file format you will ever need! EVERY. SINGLE. ONE.

As your business continues to grow, you are going to want your logo compatible across all forms of media. Going from printed material to online content and ranging in size between billboards and stickers, you will find that specific file formats are needed depending on what platform your artwork will be used. You’ll be asked for vector format, .eps, .ai, .psd, .indd, and .svg files to name a few, and you might need specific color codes as well. What does all of this mean? Exactly. That’s where a professional comes in! With a professional logo, you’ll have one logo with variations to use for different forms of media, to promote the same brand and remain consistent. Using a professional designer will guarantee that you have your logo designs in every format necessary and a high resolution so you don’t have to face the headache of recreating your existing logo.

Create company trust and see a return on your investment.

So you still aren’t completely sold on paying a professional graphic designer to create your company logo. It might seem like an unnecessary expense, especially at the start-up of a business. A well-designed logo gives your brand credibility, and as your reputation flourishes, customers will trust you and the products or services you offer. You want to attract the clients you want to reach, and a professional logo will do that. If your logo looks unprofessional or amateur, you may end up turning away potential customers who are looking for something more refined and professional. First impressions are key, and you want to encourage customers to trust your business, instead of going somewhere else. Brand loyalty is huge, and getting your customers’ initial trust is important. Happy customers are more likely to spread the good word about your business, and recruit their friends and family to use you as well. Therefore, having a well-designed and professional logo that represents trust will increase your new and returning customer base.

What do you think? Are you ready to have a professionally designed logo by Madeleine Romano? To get started on your next logo design, email me at info@madeleineromano.com or give me a call at 215-932-0352. I can’t wait to meet you!

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